45. Hunter Lovins: Sustainability, Investing in a World You Want to See

If we were to create a regenerative economy here in this region -- what would it look like? People say the Colorado economy is nothing but extractive industries–mining, conventional agriculture, oil and gas–and that's what it always has been, and what it always will be. But that’s not true. Colorado's economy is really predominantly services. It's educational institutions, a growing natural foods industry and organic agriculture, a lot of tech, and a lot of entrepreneurial startups. Outside of Silicon Valley, the Denver-Boulder area is one of the hottest startup communities in the world. There's tourism, the outdoor industries, and the cannabis industry. Put all of these together and they dwarf the so-called "heritage industries" of oil, gas, coal, mining, and conventional agriculture. We have a regenerative economy, and its actually already bigger than the old-fashioned extractive economy, but we don't recognize it. We don't celebrate it and we aren't asking: "What is it about our current economy that served us in the past, but is no longer?" Or, "What is the economy we do want, and how do we encourage that?"